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Point Plan For Developing Your Blog Content Strategy Marketing Articles | January 13 jordan shoes clearance outlet , 2013
If you employ this 6 point plan you should be able to quickly develop an effective blog content strategy. Then you can rest easy knowing that you started off with a solid foundation, although your strategy will continually be tweaked over time.



It is essential to develop a content strategy for your blog to guarantee its long-term success. This will ensure that you cover all of the topics thoroughly, give your audience the information they desire as well as eliminate the possibility of gaps in the information you are providing. Your blog content strategy is centered on a single digital property which is unlike other types of content strategies. Whilst this makes it simpler, it is more complex.


The key to developing an effective blog content strategy is creating a solid foundation which can be accomplished by following this 6 point plan.


1. Define Specific Goals


Depending on the content strategy shaping them blogs serve a variety of different purposes jordan shoes clearance kids , so it is important to identify your specific goals for each blog. For instance, is your blog to be a used as a central hub for expert information or do you want each post to drive conversions towards your products? Some marketers use their blog solely to drive more organic traffic via keyword optimization. When defining specific goals for your blog this allows you to tailor your overall content strategy towards each goal.


2. Determine Who Is Charge


You need to determine who will primarily be in charge of managing your blog and identify who the central point of contact is. If you are a one-person show then obviously it will be you. To ensure the success of your blog content strategy you need to clearly identify one person who will oversee the entire operation including meeting the content calendar quota as well as ensuring that comments are being responded to.


3. Identify Who Is Doing the Writing


Besides identifying who is in charge, you also need to identify who is doing the writing. It is not unusual for one-person shows to outsource their writing. Identifying who does the writing is important so that you can establish your blogging goals and content ideas with them, regardless of who does the writing. This will ensure that you remain organized and ensure that the correct content is being published in a timely manner.


4. Establish Your Editorial Guidelines


Your editorial guidelines can vary greatly depending on the goals of your blog. The editorial guidelines should be applicable to each post and include details such as the standard post length jordan shoes clearance womens , voice, goals of each post as well as any formatting rules.


5. Plan On How Each Blog Post Is To